By Michael A. Stelzner
Insightful tips on how to grasp white paper writing and advertising The white paper is a crossbreed of article and a brochure. White paper guru Michael Stelzner unearths his secrets and techniques for growing compelling white papers that allure readers in droves. the 1st of its sort, Writing White Papers offers severe how-to info for each step of any white paper project—from acting the desires overview to attracting clients with inventive advertising strategies. With this booklet, you are going to discover ways to: * Create outlines that paintings * grasp interviewing innovations * concentration content material in your readers * Inject persuasion into your paper * fast locate study info * Write the middle components for any white paper * Craft compelling titles * observe confirmed advertising concepts no matter if you've been tasked to put in writing a white paper to your corporation, are a contract author eager to develop your perform or a pupil looking to grasp the artwork of writing white papers, this ebook may be your beneficial advisor.
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