Download E-books Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World PDF

By Dan Steinbock

Lessons for reaching international competitiveness, one industry at a time, from overseas enterprise titanic Nokia

Winning throughout worldwide Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications chief. Why are Nokia's classes severe for different businesses and industries? whereas multinationals dependent in huge international locations reap the benefits of inherent advantages--such as a house base that frequently debts for 30 to 50 percentage in their revenues--multinationals established in smaller international locations corresponding to Nokia, get pleasure from no such aggressive facet. Nokia, actually, generates less than 1% of its revenues in its domestic base. To the sort of corporation, worldwide competitiveness is an issue of lifestyles and loss of life. With exceptional entry to Nokia's leadership, Winning throughout international Markets finds the impressive tale of Nokia's resilience and persistence. indicates how Nokia's flexibility and concentrate on its humans and native markets force its exact international approach.

  • Includes specific interviews with Nokia's senior executives and key partners
  • Provides a roadmap for constructing, shooting, and maintaining worldwide advantage

This e-book presents a roadmap for constructing, shooting, and maintaining strategic worldwide virtue in cutting-edge ever-changing world.

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