By Jeff Brooks
Why commercial-style branding does not paintings for nonprofits--and what does
The nonprofit international has more and more became to commercial-style branding to elevate profiles and inspire giving. It hasn't labored. Written by way of an established insider, this ebook argues that branding thoughts borrowed from for-profit businesses have not simply failed, yet have really discouraged giving. Why does branding--a well-developed self-discipline with a background of business success--fail while utilized to nonprofits? The Money-Raising Nonprofit Brand argues that commercial-style branding is the inaccurate device utilized within the other way to the incorrect industry.
- Offers real-world branding recommendations that paintings within the nonprofit global --and enhance fundraising results
- Disabuses readers of the harmful inspiration that commercial-style advertising will enhance nonprofit backside lines.
- Written through an insider with 25 years of expertise elevating cash for lots of of the main winning nonprofits within the world
Nonprofit fundraising is a essentially assorted world--financially, emotionally, and practically--than advertisement advertising. the following, the writer explains why advertisement advertising concepts do not paintings and gives functional, experience-based possible choices that do.
Read Online or Download The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving (Wiley Nonprofit Authority) PDF
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