Download E-books The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results PDF

By Bernard Ross

The best way to observe the most recent advancements in psychology and neurology for greater fundraising and influencing skills

prime fundraising specialist Bernard Ross deals another but powerful version for asking and influencing strength donors and friends, utilizing the newest innovations constructed within the neural and mental sciences. He indicates members tips on how to make a compelling ask to mid- and high-value donors, win board contributors over to a brand new crusade process, persuade reluctant colleagues to decide to their principles, and hopefully deal with the objections of a skeptical enterprise philanthropist.

Bernard Ross and Clare Segal (London, united kingdom) are administrators of the administration Centre, the United Kingdom's greatest nonprofit administration consultancy and coaching association.

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