By Melissa A. Schilling
Strategic administration of Technological Innovation, 4e through Melissa Schilling is the 1st finished and rigorous, but available textual content for the know-how and Innovation administration direction. not like different books, Schilling’s technique synthesizes the most important learn within the box, supplying scholars with the data had to improve case dialogue and research. the topic is approached as a strategic technique, and as such, is equipped to reflect the strategic administration approach utilized in such a lot method textbooks, progressing from assessing the aggressive dynamics of a state of affairs, to technique formula, to technique implementation. As a short, cheap paperback, it really is perfect to package deal with instances. urged case units from the writer can be found via McGraw-Hill Create or from the Harvard enterprise tuition Case Database.
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