Download E-books Statistical Methods in Customer Relationship Management PDF

By V. Kumar

Statistical equipment in consumer dating Management specializes in the quantitative and modeling features of shopper administration innovations that bring about destiny company profitability, with emphasis on constructing an figuring out of shopper courting administration (CRM) versions because the guiding idea for ecocnomic consumer administration. to appreciate and discover the functioning of CRM types, this booklet lines the administration techniques all through a customer’s tenure with an organization. additionally, the ebook explores intimately CRM versions for client acquisition, consumer retention, client acquisition and retention, buyer churn, and buyer win again.

Statistical equipment in client courting Management:

  • Provides an outline of a CRM procedure, introducing key ideas and metrics had to comprehend and enforce those models.
  • Focuses on 5 CRM versions: client acquisition, shopper retention, client churn, and client win again with helping case studies.
  • Explores every one version intimately, from investigating the necessity for CRM types to the way forward for the models.
  • Presents versions and ideas that span around the introductory, complex, and expert levels.

Academics and practitioners inquisitive about the world of CRM in addition to teachers of utilized information and quantitative advertising and marketing classes will make the most of this book.

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