By Tom Ahern
Why should still I offer you my richly deserved cash? potent fundraisers solution this crucial query each time they ask for a present. what is their mystery to good fortune? they've got a profitable case for aid. As Tom Ahern, America's prime fundraising author, makes transparent, a case is not a few fancy argument you just enhance for capital campaigns, when you are chasing thousands. winning donor newsletters, web pages, annual studies, donor acquisition courses, e mail, unsolicited mail, advertisements, deliberate giving courses, and, definite, capital campaigns, too all have something in universal: at the back of every one stands a well-reasoned, emotionally pleasant case for help. Donors are absolute to have questions. Your case supplies nice solutions. enhances Ahern's acclaimed ebook, how you can Write Fundraising fabrics that increase extra money.
Read or Download Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign PDF
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