Download E-books Product Variety in Automotive Industry: Understanding Niche Markets in America (SpringerBriefs in Business) PDF

This booklet is ready the historical past of product style within the US automobile from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the twin constitution of automobile in the usa: on one hand, relatively few and big businesses generating vehicles that it appears in attaining a level of marketplace energy through product differentiation, and on the opposite hand, a comparatively small area of interest marketplace with targeted and smaller manufacturers delivering forte apparatus to reinforce the functionality, visual appeal, and dealing with of automobiles. The publication offers novel effects from an in-depth study with implications for either monetary concept and the administration of product variety.​

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