A direct, functional advisor revealing how one can lead your not-for-profit to good fortune via mission-based marketing
Now in a 3rd version, Mission-Based Marketing is an immediate, functional advisor exhibiting how one can lead your not-for-profit to luck in a extra aggressive international. This ebook offers the information and abilities you must construct a market-driven association that holds onto its center values, does a greater activity of supplying challenge, and effectively competes for investment, consumers, referral resources, employees, and board members.
- Includes new fabric on nonprofit web content, social networking and new tools of verbal exchange, advances in expertise, customer support in modern-day global, and the results of promoting on fundraising
- Goes past the hows and whys to incorporate plenty of hands-on recommendation and real-world examples
- Other titles by way of Brinckerhoff: Mission-Based administration: top Your Not-for-Profit within the twenty first Century, Faith-Based administration: prime agencies which are in accordance with greater than simply Mission, and Social Entrepreneurship: The artwork of Mission-Based enterprise Development
Filled with new fabric, this e-book appraises the developments that experience dramatically affected the not-for-profit quarter long ago a number of years, and explains how a firm can form this transferring panorama to its final benefit.
Read or Download Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World PDF
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