The subject of reputational main issue within the banking area has acquired expanding recognition from teachers and practitioners. This ebook offers specialist contributions that disguise 3 major elements: first, an intensive assessment of the literature on reputational chance within the banking region aimed to spot the relationships among motives, results, stakeholders, and key qualitative-quantitative variables concerned throughout the reputational concern of a financial institution; moment, devising a conceptual framework for administration of reputational concern in banking, and eventually, trying out this framework with the result of an empirical research performed via looking at key variables of a few identified circumstances of reputational trouble on the subject of foreign banks and offering case stories in regards to the dynamic technique of attractiveness management.
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