Download E-books Making a Difference Through Marketing: A Quest for Diverse Perspectives PDF

This e-book honours the contribution Professor Pascale Quester has made to academia and better schooling, via her examine, educating, and management. It presents readers with a entire, modern viewpoint on advertising and marketing perform with an emphasis at the function of promoting in creating a distinction. agencies are interwoven with the society within which they function and are therefore in general anticipated to shoulder a few accountability in advancing that society. whereas there was major educational and practitioner specialize in company social accountability (CSR), study is usually constrained to the organisational merits and implementation of CSR tasks, this publication provides a broader viewpoint. It highlights numerous avid gamers and methods which are creating a distinction to their a number of stakeholder teams, in particular within the components of sponsorship, customer behaviour, schooling, well-being and innovation.

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