Amy Eisenstein courses you, in just 5 hours per week, to soundly and definitely meet the demanding situations of having your company prepared for significant reward fundraising, the entire method as much as that all-important ask—and beyond.
If you’ve been in fundraising for any size of time, you’ve doubtless heard of the “90/10 Rule.” In its easiest phrases, it implies that ninety percentage of the investment comes from 10 percentage of our donors. but some distance too usually, nearly all of our time is spent fascinated by low-yield fundraising actions, equivalent to occasions. Amy argues that the major to profitable long term, sustainable fundraising lies in dramatically expanding your fundraising source of revenue from person donors. And savvy fundraisers will do good to heed her advice.
yet how will you start? With Amy on the helm, guiding you in constructing your organization’s significant presents software, you’ll locate it’s totally attainable. Amy doesn’t pull any punches. She makes it transparent, if you’re going to achieve significant presents, that everybody might want to be on board and that potent and constant fundraising education is a needs to. It’s a dedication. through the publication, she explains key fundraising ideas, the adaptation among significant presents and capital campaigns, the right way to make sure precisely what constitutes a massive present for your association, the significance of reward recognition regulations, activity obligations in your significant present group, the position of on-line fundraising in significant presents fundraising, the position of junk mail, holding your database, and more.
briefly, she cuts to the chase to teach you that significant reward fundraising is anything that, convinced, you are able to do. It simply takes concentration and Amy’s information, marvelously defined inside of those pages.
half One— you could increase significant presents in just 5 Hours in keeping with Week!
Chapter One: The mystery to winning Fundraising: making a tradition of Philanthropy and Professionalism at Your Organization
Chapter Two: developing Your Strategy
Chapter Three: the key Weapon of significant presents: attractive Your Board
Chapter Four: developing a military of Advocates and the function of Social Media
Chapter Five: What Does Bulk Mail need to Do with significant Gifts?
half Two— Are you prepared to invite for an important reward? getting ready to Ask
Chapter Six: Who Will You Ask for significant Gifts?
Chapter Seven: gaining knowledge of Your clients: The high quality Line among specialist and Creepy
Chapter Eight: The paintings and technology of having a gathering: tips on how to Meet With humans You Know—and with humans You Don’t
Chapter Nine: how one can construct Deeper Relationships with significant reward Prospects
half Three— the instant of fact: Asking and Beyond
Chapter Ten: prepare to Ask
Chapter Eleven: the instant of fact (Time to Ask)
Chapter Twelve: greater than easily Thank You
half Four— Taking your company to the subsequent Level
Chapter Thirteen: contemplating a Capital Campaign?
Chapter Fourteen: Can a Small store rather Do deliberate Giving?
Chapter Fifteen: relocating on Up: Taking your company to the subsequent Level
Read or Download Major Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours per Week PDF
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