By Phil Baker
"This is an engaging, convincing,and hugely specific dialogue of the innovation-and-marketing technique because it really works. Phil Baker has helped me know the way the trendy, international high-tech really works, and someone who stocks that interest will reap the benefits of studying his book."
—James Fallows, The Atlantic Monthly
"In the excessive quantity, fast-paced box of high-tech patron gadgetry, studying out of your errors could be a very dear schooling. It takes even more than an exceptional notion to create a good product, and Phil Baker's publication presents hard-earned, sensible suggestion (and reasonable caution) to these captivated with making the subsequent nice glossy new toy."
—Paul Jacobs, CEO, Qualcomm
"When it involves realizing how issues paintings, why issues paintings, and maybe most vital, why I should still care, Phil Baker is my go-to man. i have constantly believed that if you cannot comprehend the method, you are going to by no means savor the product and Phil Baker continually offers that crucial standpoint. do not simply learn the guide manual—read Phil Baker first."
—Peter Greenberg, trip Editor, NBC at the present time Show
"Phil Baker makes use of his own event within the improvement of such seminal items because the Polaroid SX-70 digital camera to supply useful and readable recommendation on tips to flip stable principles into ecocnomic items whereas keeping off the varied pitfalls alongside the way."
—Steve Wildstrom, know-how & You Columnist, BusinessWeek
"From notion to Consumer is not only for the entrepreneur or the product improvement guru-in-training. if you are one of many legion of machine hounds, or simply are looking to be extra expert approximately how the digital items you like and use daily come into being, then learn this book!"
—Ken Wirt, vice chairman purchaser advertising, Cisco
"Phil Baker is aware product improvement like nobody else. This booklet is the real advisor to getting your rules to industry. A needs to personal for the entrepreneur."
—Robert Brunner, Founder and artistic Director, Ammunition LLC, Former Apple desktop Director of business Design
"If you're an inventor or developer with an excellent proposal for a product and the necessity to get it synthetic and dispensed, this is often the e-book for you. right here, Phil Baker unearths the dear classes he has realized from his decades of constructing items for himself and others, getting them designed and synthetic, occasionally within the usa, occasionally in Asia. The dialogue of Asian outsourcing is principally powerful. 'The virtue is now to the rapid and the artistic, instead of the big,' says Baker, 'but to get that virtue you have to to visit Asia.' Sound daunting? don't be concerned; this publication is a pleasant travel of the virtues and hazards of outsourcing. with a purpose to get your product produced, this booklet is key reading."
— Don Norman, Nielsen Norman staff, writer, The layout of destiny Things
" i have recognized and fashionable Phil for years- and to at the present time, I continue to learn approximately major items that i did not understand he had a hand in bringing to industry. he is noticeable all of it and performed it all—and during this hugely readable, immensely functional e-book, he tells all."
—Harry McCracken, Former Editor-in-Chief, PC World
" Phil Baker's booklet will be required interpreting for any entrepreneur in addition to profitable businesses making plans new items simply because they're going to achieve vital perception into what it takes to carry new and cutting edge items in a electronic age within which shoppers calls for, tastes, and wishes frequently switch overnight."
—Tim Bajarin, President, artistic recommendations, Inc.
" Phil Baker combines a long-earned wisdom of product layout, production, and advertising and marketing to offer us an insider's examine how a firm or entrepreneur turns an idea right into a real-world product. rules are effortless, he observes, yet developing whatever humans are looking to purchase is a sophisticated enterprise, with many tradeoffs and hard offerings. he is been there, performed that, and it shows."
— Dan Gillmor, Director, Knight heart for electronic Media Entrepreneurship, Kauffman
Professor of electronic Media Entrepreneurship, Walter Cronkite
School of Journalism & Mass conversation, Arizona nation University
" Few humans within the purchaser electronics are as uniquely certified as Phil to function a consultant among proposal and product. no matter if you are not creating a device, From proposal to Consumer deals an insightful and more and more suitable check out a really diversified form of venture administration. it is definitely worth the learn on the way to construct whatever humans love."
—Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT
" Phil Baker is a kind of humans whose profession has spanned a new release of private know-how, and he is visible all of it, from the layout labs of -California to the manufacturing unit flooring of Guangzhou. This ebook distills his adventure in a hugely readable advisor to the bits and bobs of having a product to industry, and the sensible recommendation he bargains will shop many an entrepreneur from months and thousands of greenbacks of discomfort. somebody with a product in improvement or of their head may still learn it earlier than they take one other step."
—Jeremy Wagstaff, expertise Columnist and Blogger
" Phil Baker is likely one of the world's top minds within the shopper expertise items undefined. His prepared perception and real-world realizing of product layout, improvement, construction, and advertising comes from years of expertise as opposed to from somebody who has merely 'studied' the patron expertise items market."
—Andy Abramson, CEO, Comunicano
I've continuously been interested in know-how items and gadgetry. all through my occupation i have had the chance and success to be linked to many defining shopper know-how businesses and items akin to Polaroid's SX-70 digital camera, Apple's Newton MessagePad and PowerBooks, and lots of more.
I wrote this e-book with the intention to proportion with readers what is eager about taking an idea and remodeling it right into a winning product, in line with what i have noticeable and skilled for greater than 3 decades.
One factor i have realized is that making a profitable product is far greater than bobbing up with the assumption; in truth, that is often the best half. it truly is even more approximately what occurs after. It consists of quite a lot of actions that collect all types of disciplines, every thing from engineering to product administration to distribution to advertising. every one of those actions is far like a hyperlink in a sequence. whilst one hyperlink fails, the complete pastime can fail.
I suggestion this was once an enormous tale to be informed and will locate no different books that checked out the entire actions in live performance. whereas there are books on particular components, corresponding to engineering administration, undertaking administration, and advertising and marketing, each one of these are approximately strategies, methods, and theories, with just a couple of of them delving into real-life examples as skilled firsthand by way of the writer. they do not show the real-life, day by day concerns, whose recommendations usually range from traditional considering. these books are corresponding to what is taught in company tuition, whereas this ebook is extra just like the lab path that is by no means offered.
This publication covers the hot principles that experience resulted from how fast items are built, their shorter existence cycles, using outsourcing, and the web. these kinds of elements have replaced how issues are actually performed. one of many largest alterations is the influence of China on product improvement and production and the way it impacts how we do things.
This ebook is meant not just for these focused on bringing out their very own product, but additionally for these simply keen on what is concerned and the way issues paintings backstage that infrequently get uncovered. This e-book will supply that in addition to a few precious examples.
For marketers who paintings through themselves, in addition to these concerned with product comparable actions in either small and big businesses, you should have a greater figuring out of the stairs to persist with to achieve success along with your personal items. you are going to the way to benefit from new assets and new pondering. Plus you are going to discover ways to forget about the naysayers who let you know to not greenback the process and to simply do it the way in which it is often been performed. such a lot of all you will have a greater realizing of your strategies and what to expect.
I desire you get pleasure from examining the publication up to I loved writing it.
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