By Carsten Heckemüller (auth.)
Vor dem Hintergrund zunehmender Finanzierungsengpässe ist für junge technologieorientierte Wachstumsunternehmen die Integration einer markt- und wertorientierten Unternehmensführung von großer Bedeutung, um ihre Etablierung und langfristige Überlebensfähigkeit sicherzustellen.
Carsten Heckemüller untersucht und strukturiert die Konzeption des company Finance administration, um Impulse für das stärkere Zusammenführen von Unternehmensstrategie und company Finance aufzuzeigen. Er greift Forschungslücken der Betriebswirtschaftslehre im Bereich eines ganzheitlich-normativen Managements, des Innovationsmanagements und des Entrepreneurship auf und diskutiert Gestaltungsansätze zu ihrer Schließung. Handlungsempfehlungen zur markt- und wertorientierten Etablierung von Biotechnologie-Unternehmen sowie ein Ausblick zur Forschung an der company Finance Management-Konzeption runden die Arbeit ab.
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